Starting a business is exciting, but it can also feel overwhelming. Most solopreneurs spend months (or even years) trying to figure out how to market themselves, attract clients, and build a sustainable income. They end up:
I get it because I’ve been there. You didn’t start your own business to waste all of your time on marketing!
After years in commercial recruitment, I took the leap into entrepreneurship in 2018. I’ve built multiple businesses, steered the challenges of going solo, and learned (sometimes the hard way) what works and what doesn’t.
That’s why I created Amplify You: to give solopreneurs a clear and practical approach that is specific to their unique challenges and goals.
In this guide, I’ll walk you through:
When I started my own business, I made a mistake that many solopreneurs make:
I looked at how big companies marketed themselves and tried to replicate it.
The problem?
I wasn’t alone.
By 2020, during the pandemic, I saw a surge of professionals leaving full-time jobs to become solopreneurs. But instead of being empowered, many were frustrated and stuck.
They paid big marketing agencies for strategies designed for companies with entire teams; strategies that didn’t translate for a one-person business.
They knew they needed an online presence and a way to attract clients, but every option seemed either:
❌ Overpriced (costing thousands per month).
❌ Overcomplicated (needing time and expertise they didn’t have).
❌ Ineffective (focusing on the wrong things and getting no results).
The reality is, solopreneurs need a different approach, one that:
✔ Works for individuals, not big teams.
✔ Prioritises visibility and client attraction over vanity metrics.
✔ Gives a clear, step-by-step plan without overwhelming jargon.
I launched Amplify You to bridge the gap between confusion and clarity, frustration and momentum. Instead of one-size-fits-all marketing, we create practical and strategic solutions made for solopreneurs and small business owners.
We focus on three key areas:
1. Strategy First: Building a Solid Foundation
Before you invest in a website, ads, or content, you need a clear marketing roadmap. Our Amplify Blueprint package gives solopreneurs a tailored strategy that answers:
With this in place, you won’t waste time on the wrong tactics; you’ll know exactly what to do and when.
2. Optimisation & Visibility: Making Sure You Stand Out
Your online presence should work for you, not against you. We help solopreneurs optimise their LinkedIn profiles, websites, and content strategies so they:
✅ Appear in front of the right audience.
✅ Communicate their value clearly.
✅ Build credibility and trust faster.
3. Execution & Growth: Turning Strategy into Results
Once the foundation is set, the next step is consistent execution. Whether you prefer a DIY approach (with our guidance) or done-for-you marketing management, we help you:
✔ Create high-quality content that attracts clients.
✔ Build authority through thought leadership.
✔ Set up simple systems that keep leads coming in.
If you’ve ever worked with a traditional marketing agency, you’ve probably felt like just another client in a system designed for bigger businesses. Most agencies focus on running ads, posting generic social media content, and pushing expensive branding exercises. The problem? Tactics without strategy don’t work, especially for solopreneurs.
We take a different approach. Instead of offering isolated services, we create repeatable, scalable marketing systems that allow solopreneurs to attract clients consistently. Rather than chasing trends or short-term gains, we focus on long-term visibility, credibility, and sustainable growth. Instead of pushing ad spend, we prioritise organic strategies that build a strong foundation without draining your budget.
Your business isn’t a copy of someone else’s, so a one-size-fits-all marketing strategy won’t get you results. That’s why we take the time to understand your industry, your unique strengths, and your competitive positioning. Our approach ensures you focus on the marketing activities that actually move the needle, rather than wasting time on strategies designed for large teams and corporate budgets.
We also don’t believe in reinventing the wheel. Instead, we apply proven frameworks that deliver results. We ensure your messaging is simple and effective, your content answers the questions your potential clients are searching for, and position you as the go-to expert in your space. These frameworks aren’t just theory; they work, and we create them to fit your business in a way that makes sense for you.
Amplify You is designed specifically for solopreneurs, freelancers, and small business owners who need a structured, effective marketing system to attract clients and grow their business.
We work best with professionals who are highly skilled in their field but struggle to market themselves effectively. Many of our clients are consultants, coaches, and service-based entrepreneurs who know they need an online presence but feel overwhelmed by all the advice, tools, and strategies available.
If you’ve tried different marketing tactics and found yourself frustrated by inconsistent results, we can help. Whether you’re just starting out or looking to refine your marketing efforts, our approach gives you a clear, strategic path forward so you can focus on what you do best—running your business.
Marketing doesn’t have to be complicated. We’ve designed a straightforward process that ensures solopreneurs get the clarity, structure, and execution they need.
The first step is strategy. Before investing in a website, ads, or content creation, you need a clear roadmap that outlines who your ideal clients are, what makes you different from your competitors, and where you should focus your marketing efforts. Our Amplify Blueprint package provides a plan that eliminates the guesswork and ensures every marketing activity you pursue is aligned with your business goals.
Once the strategy is in place, we focus on optimisation and visibility. A strong online presence is critical for attracting clients, but many solopreneurs struggle to position themselves effectively. We work with you to optimise your LinkedIn profile, website, and content strategy so you show up in front of the right audience, communicate your value clearly, and build trust faster.
The final step is execution and growth. Many solopreneurs either lack the time to execute a marketing plan consistently or aren’t sure which activities will yield the best results. We offer two approaches:
So you can choose the level of support that works best for you. Our execution strategies include content creation, authority-building marketing, and simple systems to help you generate leads consistently without overwhelming your schedule.
Marketing as a solopreneur doesn’t have to be overwhelming, expensive, or a constant uphill battle. You don’t need to chase every new tactic, spend hours on social media, or try to compete with big agencies. What you do need is one that works for your business, your goals, and your bandwidth.
That’s exactly why I created Amplify You. After years of navigating the challenges of solopreneurship myself, I saw too many talented professionals struggling with marketing, wasting time on ineffective strategies, or feeling stuck because they didn’t know where to start. I built Amplify You to cut through that noise and give solopreneurs a practical, no-nonsense approach that helps them attract clients, build visibility, and grow a sustainable business.
So, if you’re tired of trial and error and want a proven system that helps you grow, the next step is simple, get on the priority list. You’ll get first access to strategies, tools, and personalised guidance to make marketing easier and more effective.
No more second-guessing. No more wasted effort. Just a clear path to making your business work on your terms.
Dave Crumby, Founder of Amplify You
